PERSONAL BRAND
People come to you for your expertise.
And for the way you see things.
Your voice matters.
Rebirth
Brand & Website Rebirth
FOR BRANDS WITH SOMETHING REAL TO SAY
You’ve outgrown the brand that got you here.
Your offers got sharper. Your standards got higher. You know exactly what you stand for now. New people landing on your brand shouldn’t have to play detective to figure out what makes your work different, valuable and worth choosing.
Just a pretty facelift won’t cut it.
Months (or years) of perfectly reasonable decisions have piled up. A page added for one launch. Copy half-arsed to fit one offer. A visual tweak here, a positioning shift there. Every move made sense when you made it. But at some point, the pieces stop adding up to one clear picture. Just making it prettier won’t close that gap.
This is not just design.
This is not just copy.
This is not just web design.
This is about making every part of your brand breathe the same throughline.
Client Project Spotlight
BINDU Institut
BINDU Institut, led by Katrin, certifies family guides with a rare mix of professional depth, practical tools, and real preparation for building a sustainable practice.
Throughline
Family Support · Professional Confidence · Early Intervention · Practical Depth
Scope
Brand Direction · Brand Design System · Messaging · Copy · Website Experience · Trade Fair Presence · Extended Brand Touchpoints
Client Project Spotlight
Equidemia
Celina is rethinking horse training through evidence, empathy, and ethics — for riders, trainers, and therapists who want to truly understand the horses they work with.
Throughline
Evidence · Empathy · Ethics · Multidisciplinary Depth
Scope
Brand Design System · Messaging · Copy · Multilingual Website Experience · Extended Brand Touchpoints
Client Project Spotlight
Familienrevolution
Kati’s bold parenting movement helps families move beyond daily power struggles through strong opinions, deep understanding, and emotional safety.
Throughline
Strong Opinions · Connection · Clarity · Emotional Safety
Scope
Positioning · Brand Design System · Messaging · Copy · Website Experience · Extended Brand Touchpoints
Client Project Spotlight
Nadja Böhlmann
Nadja’s work brings profitable structure where teams are overloaded and processes feel messy. Shaping clear standards, smoother workflows, and sustainable change.
Throughline
Operational Clarity · Leadership Ownership · Human-Centered Processes · Sustainable Profitability
Scope
Brand Design System · Messaging · Copy · Multilingual Website Experience · Extended Brand Touchpoints
Client Project Spotlight
Funnelarchitektinnen
Through no-bullshit funnel mentoring and smart courses, Johanna and Caro help female online entrepreneurs turn their programmes and digital products into profitable, scalable sales systems.
Throughline
Profitability · Strategic Clarity · Evergreen Sales · No-Bullshit Scaling
Scope
Brand Design System · Messaging · Copy · Website Experience · Extended Brand Touchpoints
Who this is for
Different shapes.
Same backbone.
You’re building a brand with a point of view, substance behind the work, and standards you won’t compromise.
You give a damn about getting it right. So do I.
CLEAR POINT OF VIEWHIGH STANDARDSREAL SUBSTANCEFULL OWNERSHIP
Your brand might look something like this.
ACADEMY / INSTITUTE
You started with a vision for what people could learn or change.
Now you’re building a place for it.
Knowledge creates change.
SAAS / TECH
You knew the problem firsthand.
So you built the solution you wished existed.
Ideas into impact.
STUDIO / CONSULTANCY / SPECIALIST B2B
Your clients come to you for the tricky stuff.
You think differently, get to the heart of things faster, and make sure good thinking actually turns into action.
Complex made clear.
PRODUCT BRAND
You’ve thought hard about what goes into your product.
And what deliberately stays out.
Chosen with intent.
CRAFT / MANUFACTURING
You choose your materials, your methods, your suppliers for a reason.
It’s about quality, origin, how things are made and the responsibility that comes with it. And standards you’re not willing to compromise on.
Standards you can touch.
Don’t see your category here? If you’re not just building another business, but something with your own standards, point of view and unmistakable way of doing things, chances are you’ve recognised yourself anyway. Because in the end, the label on your business matters far less than the standard you hold it to and what makes it unmistakably yours.
Make your brand match the work.
bringing it all together
Uncover
Getting to the core of what makes the work unmistakably yours: what you stand for, what you won’t water down, and what you want to be known for.
Translate
Turning that into words, visuals and a digital presence people get without you having to explain it first.
Build
Bringing it all together in a brand and website that do the heavy lifting, so people already know why they want you before you even ask for the sale.
Notes from my clients
Alex is an absolute professional designer. She was by our side from A to Z and did a truly magnificent job of bringing our vision to life. Her clear communication and innovative ideas made working with her easy and even kept us motivated during difficult internal moments behind the scenes. We would work with her again anytime—we highly recommend Alex!
Tamara
Owner of LustReich
Our online presence no longer reflected who we are. We needed a total makeover. Going to Alex was by far the best decision! Working with Alex was smooth from day one. She managed the project with an incredible amount of structure, dedication, and professionalism. The workshops with her were a lot of fun, and we were able to learn and take away so much. We are so happy with the result and can now identify 100% with our website. Alex combines competence, professionalism, and ease in such a pleasant and goal-oriented way that we simply have to recommend Alex ALWAYS!
Luci
Owner of l'amie
Before working with Alex, I felt overwhelmed and unsure how to communicate my offer on my website. My existing brand no longer matched the business I had grown into. Alex turned my wild, scattered ideas into a clear structure and helped me create something that finally fits.
Constantin Bachfischer
Coach & Trainer
I know many designers and I know many experts in sales psychology, but before Alex I hadn’t met anyone working so precisely at that intersection. She completely rethought and refined our website — technically, visually, psychologically and strategically.
Florian Kaiser
Founder of Inbox Marketing
What we build and what it changes
Everything is developed around one throughline.
Positioning & Messaging
Sharpen what you stand for, what makes your work distinct, and how your offers fit together.
So the whole brand communicates with the same precision you do.
Visual Identity
Create a flexible design system that gives your point of view a recognizable visual language.
Your brand is identifiable beyond a logo, color palette, or single template.
Website Strategy & Copy
Shape the structure, customer journey, and copy around how people understand your work and make decisions.
So your website guides people instead of simply giving them information.
Website Design & Build
Turn the strategy message and visual identity into a custom responsive website that is actually ready to use.
No handoff between separate strategists, copywriters, designers, and developers for you to stitch back together
WHAT WE BUILD / WHAT IT CHANGES
No handoffs. No patchwork. One throughline.
01
Positioning & Messaging
We get clear on your point of view, your offer logic and the language that holds your brand together.
You stop explaining your business three different ways. People get what you do, why it’s different, and can actually repeat it back.
02
Visual Identity
We build a visual system with the range to grow and a visual language that is unmistakably yours.
Your brand stops changing outfits every time you launch something new. Every touchpoint looks like it belongs to the same unmistakable world.
03
Website Strategy & Copy
We map what people need to understand, structure the site around it and write the copy that gets them there.
Your team stops doing the website’s job. The right questions get answered before they hit your inbox, and you stop spending your time explaining what the site should’ve made clear in the first place.
04
Website Design & Build
We design and build your website from the same strategic thread, so nothing gets lost between concept, copy, design and implementation.
You don’t spend your relaunch making sure one person understood what the other meant. I know the whole picture, keep it connected and carry it through to launch.
Built to work on a random Tuesday.
A strong brand system is put to the test after the website goes live. It has to work in real life: for you, your team, your next launch and the Canva asset someone suddenly needs by 4pm. Depending on your setup, that can mean an organised Canva environment, reusable templates, source files and AI-ready documentation such as design.md. And when the next sales page, campaign asset, workbook or new touchpoint comes up, I don’t disappear after launch. I can stay involved, keep the brand consistent and evolve the system with you instead of leaving you to reverse-engineer it yourself.
Building in German and English.
HI, I’M ALEX
You know your business inside out. That’s exactly why some things are hard to see.
You don’t need to spend hours filling out questionnaires so I can “understand your brand.” We talk 1:1. I ask, listen, dig deeper and follow up in the moment when something sounds important, fuzzy, or not quite said yet.
I get into complex businesses fast. I spot patterns, catch contradictions, and challenge the assumptions that have become invisible from the inside. If something doesn’t add up, I won’t politely design around it.
You bring the expertise and context. I bring the outside eye, then carry the thinking through messaging, design and the finished website, so what we decide in strategy is still there when the site goes live.
8+ years: Deep in brand strategy, messaging, design and websites.
40+ brands: Built, rebuilt and sharpened across strategy, identity and digital.
€2.8M+ tracked: Across client launches and relaunches I worked on.
You don’t need to come with all the answers. You do need to be ready to decide.
We match, if ...
Your offers work and your clients love them. But your website, messaging and visuals make new people work too hard to see it.
You want someone who gets into the business fast, asks the right questions and challenges what no longer fits.
You want to bring the context, not design the solution yourself. I turn what I learn into a clear direction you can react to and make decisions on.
You’d rather have one person carry the whole picture than manage several people and keep passing context from one to the next.
Not yet a match, if ...
You’re still figuring out what you actually want to sell.
You only want a new look without touching the message, structure or thinking underneath.
You want a brief executed exactly as written, no questions asked.
Scope
Positioning & messaging, visual identity, website strategy & copy, design & build. The exact scope follows your business, not a fixed package.
Investment
Brand & Website Rebirth projects start at €10,000 excl. VAT. The final investment depends on the scope of your website and offer ecosystem, the funnels involved, and any additional brand touchpoints we develop.
Timeline
Most projects run for around two to three months. If launches, multiple offers or a larger rollout make a phased approach smarter, we plan it that way.
Your part
Bring your expertise, context and honest feedback. I do the digging in focused 1:1 conversations, then bring you a clear direction to react to and decide on.
Let’s talk!
Book your Brand & Website Rebirth Call
This call is for established brands ready to rethink how they show up and looking for one person to lead the strategy, messaging, identity and website through.
30 minutes.
Your next chapter.
No pitch deck. No pressure. Just 30 focused minutes to talk through what you’re planning, what’s driving the change and whether I’m the right person to take it on. If it fits, we talk next steps. If it doesn’t, we say so.
See you on the other side.
Before we begin
A few things you might be wondering.
The practical stuff: scope, timing, investment and how we work together.
01
Do I need a full rebrand or can we evolve what’s already there?
Not every Rebirth starts from scratch. Sometimes the right move is a deeper rebuild. Sometimes the smartest move is to keep what already has equity and evolve everything around it.
That’s one of the first things we figure out. If something still carries its weight, we keep it. If it belongs to an earlier version of the business, we change it. Reinvention for the sake of reinvention isn’t the goal.
02
What exactly is included in a Brand & Website Rebirth?
Every project is shaped around what your business actually needs. A typical Brand & Website Rebirth brings together:
- positioning & messaging
- visual identity
- website strategy & copy
- website design & build
Depending on the project, we can also build the tools around it: brand guidelines, Canva systems, reusable templates for social media, keynotes, documentation and additional brand touchpoints.
03
How involved do I need to be?
You don’t need to arrive with everything figured out, and you definitely don’t need to spend a weekend filling out a monster questionnaire.
I do need your expertise, context, honest feedback, and the ability to make decisions when we get there. Most of the digging happens in focused 1:1 conversations, where I can ask the next question instead of guessing what you meant three pages ago.
You bring the business. I do a lot of the thinking, structuring, and building around it.
04
Do you write the copy and build the website too?
Yes. That’s kind of the point. I don’t develop the strategy, hand you a PDF and send you off to find a copywriter, designer, and developer who then have to interpret it. Messaging, copy, design, and build stay connected throughout the project.
What we decide early on doesn’t disappear somewhere between strategy and launch.
05
What happens after launch?
You don’t get a beautiful new system and then get left to figure out how the hell to use it.
Depending on your setup, you’ll leave with the tools your team actually needs: organised files, a practical brand guide, Canva setup, reusable templates or structured documentation.
And I don’t have to disappear after launch. Most of the personal brands I work with stay in my world for months or years. With some, I’m involved regularly. With others, I come back in when a new offer, sales page, campaign or brand touchpoint needs to be built. Either way, we’re not starting from scratch every time. We keep building on a system I already know inside out.
06
How long does a Brand & Website Rebirth take?
Most Brand & Website Rebirths take around two to three months. Larger websites, multiple offers, funnel systems or additional touchpoints can extend that.
But we don’t force the project into a neat little timeline if your business has other plans. If there’s a launch date, an existing campaign or a smarter reason to work in phases, we build the timeline around that. Before we begin, you’ll know the scope, the major milestones and when I need your input.
07
What is the investment for a Brand & Website Rebirth?
Brand & Website Rebirth projects start at €10,000 excl. VAT.
A relaunch with a relatively straightforward website and one or two offers may fall closer to that starting point. If your project involves multiple offers and sales pages, more extensive website sections, funnels, or additional brand touchpoints, the investment increases accordingly.
For more comprehensive projects, the investment can reach €15,000–€20,000 or more, excluding VAT.
You’re not buying a rigid, one-size-fits-all package. We’ll look at your existing setup, figure out what you actually need, and define the right scope for your project. Before making any decisions, you’ll receive a clear, transparent proposal.
08
What if I already have a launch date or need to tackle the project in phases?
Then we plan around your actual business.
Some brands want to complete their entire Rebirth as one cohesive project. Others have launches coming up, internal changes in progress, or simply prefer to spread their investment across multiple phases.
Maybe we start with your Brand Design System and tackle your website strategy, design, and development later. Or we focus on your most important sales pages first and expand the rest of your online presence afterward.
What matters to me is keeping the bigger picture in mind from day one. Even when we build things step by step, everything should ultimately work together as one cohesive system.
We’ll decide what makes sense to tackle first, which steps can follow later, and what each phase involves. That way, you can plan your next steps and the investment for each phase with clarity.
09
Can you work with my existing team?
Absolutely. I don’t need to replace the people who already know your business well.
If you have a VA, marketing lead, developer, launch team or other trusted collaborators, I can work with them where it makes sense. I keep the strategic and creative thread clear, make sure the right context reaches the right people and step in where my part of the work needs to connect with theirs.
You shouldn’t have to become the translator between everyone involved.
If your brand and website are already on your priority list ...
… and you’re looking for the right person to lead the process
Let’s talk!
We’re not spending 30 minutes circling around “So, tell me about your business.” We get into what has changed, where the current brand is falling short and what the next version needs to do. Then we look at fit, scope, timing and investment, so you leave knowing what working together could actually look like.
Book the Brand Rebirth Call