Uncover
Revealing your unique stance, conviction, and powerful throughline underneath your work.
Rebirth
Brand & Website Rebirth
For established Personal Brands
It’s time your brand caught up with you
You’ve outgrown the version of your brand and website that got you here. Let’s rebuild how your work is seen, felt, and chosen – strategically, visually and digitally.
Just a pretty facelift won’t cut it.
Your brand has changed underneath. Your offers matured. Your point of view got sharper. The way you speak, sell and lead has evolved. If these shifts never become the new throughline in your whole brand, just making it look prettier, only gives the mismatch a quick paint job. Your brand deserves one cohesive expression of your new identity.
[Client Project Spotlight]
BINDU Institut
BINDU Institut, led by Katrin, certifies family guides with a rare mix of professional depth, practical tools, and real preparation for building a sustainable practice.
Built around
Family Support · Professional Confidence · Early Intervention · Practical Depth
Scope
Brand Direction · Brand Design System · Messaging · Copy · Website Experience · Trade Fair Presence · Extended Brand Touchpoints
[Client Project Spotlight]
Equidemia
Celina is rethinking horse training through evidence, empathy, and ethics — for riders, trainers, and therapists who want to truly understand the horses they work with.
Built around
Evidence · Empathy · Ethics · Multidisciplinary Depth
Scope
Brand Design System · Messaging · Copy · Multilingual Website Experience · Extended Brand Touchpoints
[Client Project Spotlight]
Familienrevolution
Kati’s bold parenting movement helps families move beyond daily power struggles through strong opinions, deep understanding, and emotional safety.
Built around
Strong Opinions · Connection · Clarity · Emotional Safety
Scope
Positioning · Brand Design System · Messaging · Copy · Website Experience · Extended Brand Touchpoints
[Client Project Spotlight]
Nadja Böhlmann
Nadja’s work brings profitable structure where teams are overloaded and processes feel messy. Shaping clear standards, smoother workflows, and sustainable change.
Built around
Operational Clarity · Leadership Ownership · Human-Centered Processes · Sustainable Profitability
Scope
Brand Design System · Messaging · Copy · Multilingual Website Experience · Extended Brand Touchpoints
[Client Project Spotlight]
Funnelarchitektinnen
Through no-bullshit funnel mentoring and smart courses, Johanna and Caro help female online entrepreneurs turn their programmes and digital products into profitable, scalable sales systems.
Built around
Profitability · Strategic Clarity · Evergreen Sales · No-Bullshit Scaling
Scope
Brand Design System · Messaging · Copy · Website Experience · Extended Brand Touchpoints
A clear method for turning nuance into a coherent brand experience.
bringing it all together
Translate
Turning what you stand for into words, visuals, and digital direction that people can feel and understand.
Build
Creating a connected brand and website experience that makes the right people trust you before you ask for the sale.
Notes from my clients
She sees the bigger picture and evolves the brand with the business.
Working with Alex over the years has been incredibly valuable because she doesn’t just look at isolated tasks. She sees the bigger picture, understands where the brand has been, where the business is evolving and what that means for the website, messaging and offers. That continuity makes every next step feel more thoughtful, more strategic and more aligned. I always know I can rely on her to think beyond the obvious and keep the whole brand in view.
Celina Skogan
Founder of Equidemia Academy
She turned scattered themes into one clear, cohesive business.
What I valued most was that Alex didn’t just redesign what was already there. She helped me clarify what my business actually stands for, bring different parts of my work into one coherent positioning, and then carry that through into the brand and website. That made the whole result feel consistent and true to what I actually offer. Having strategy, messaging, design, and website connected in one process made all the difference.
Michael Lee
Michael Lee Performance
After one major relaunch, I trusted her to build my next brand from the ground up.
Alex has a rare ability to understand complex ideas, moving parts and strategic context incredibly fast. We first worked together on the complete relaunch of Familienrevolution. The experience gave me so much trust in her thinking and process that when it was time to create BINDU Institut as an entirely new brand, I knew I wanted to work with her again.
Whether she is evolving an established brand or building one from the ground up, Alex sees the bigger picture, thinks far beyond the immediate task and connects strategy, messaging, design and technical execution naturally. I never feel like I have to manage every detail or translate everything first. She understands quickly, asks the right questions and keeps the whole project moving.
Katrin Kretschmer
Founder of Familienrevolution & BINDU Institut
She challenged the right things and connected what we were too close to see.
What made working with Alex so valuable was her ability to bring a sharp outside perspective to a business we already knew incredibly well ourselves. She didn’t simply rewrite our copy or redesign the page. She challenged the right things, recognised where messaging, structure, and design weren’t fully working together yet, and turned our signature offer into a much clearer and more cohesive landing page experience. The result gave us a direction we could then carry into other parts of our website ourselves.
Johanna & Caro
Funnelarchitektinnen
Alex guided us clearly from beginning to end. Her ideas and direct communication made the process easier, even when things got challenging behind the scenes.
Tamara
Owner of LustReich
From day one, the collaboration felt smooth, structured and deeply professional. The result finally felt completely like us.
Luci
Owner of l'amie
Alex turned my scattered ideas into a clear structure and helped me communicate my offer in a way that finally fit my business.
Constantin Bachfischer
Coach & Trainer
Before Alex, I hadn’t met anyone working so precisely at the intersection of design, sales psychology, content and technical execution.
Florian Kaiser
Founder of Inbox Marketing
What we build and what it changes
Everything is developed around one throughline.
Positioning & Messaging
Sharpen what you stand for, what makes your work distinct, and how your offers fit together.
So the whole brand communicates with the same precision you do.
Visual Identity
Create a flexible design system that gives your point of view a recognizable visual language.
Your brand is identifiable beyond a logo, color palette, or single template.
Website Strategy & Copy
Shape the structure, customer journey, and copy around how people understand your work and make decisions.
So your website guides people instead of simply giving them information.
Website Design & Build
Turn the strategy message and visual identity into a custom responsive website that is actually ready to use.
No handoff between separate strategists, copywriters, designers, and developers for you to stitch back together
What we build and what it changes
Everything is developed around one throughline.
01
Positioning & Messaging
Sharpen what you stand for, what makes your work distinct, and how your offers fit together.
So the whole brand communicates with the same precision you do.
02
Visual Identity
Create a flexible design system that gives your point of view a recognizable visual language.
Your brand is identifiable beyond a logo, color palette, or single template.
03
Website Strategy & Copy
Shape the structure, customer journey, and copy around how people understand your work and make decisions.
So your website guides people instead of simply giving them information.
04
Website Design & Build
Turn the strategy message and visual identity into a custom responsive website that is actually ready to use.
No handoff between separate strategists, copywriters, designers, and developers for you to stitch back together
Built to be an integrative part in your business.
A brand experience only works if you and your team can consistently use it. Apart from your website and depending on your setup, that can include: a brand design guide, an organized Canva brand environment, reusable templates, design files, including AI-ready documentation, such as design.md, and so much more. When you need a new sales page, campaign asset, workbook, or other brand touchpoints, I can stay involved instead of leaving you to reverse engineer the system yourself.
Building in German and English.
Hi, I’m Alex
You know where your business is going. The hard part is getting enough distance to see how to change it.
Most of my clients already have strong instincts about what feels right, what matters, and when something no longer fits. What they need is an outside perspective that can connect the dots, question the convenient assumptions, and turn instinct into cohesive direction.
I know that tension from my own rebrands: being clear on where I wanted to go, while still being too close to the day-to-day to untangle every decision cleanly.
My job is to listen closely, spot the patterns and press where something doesn’t add up. You bring your expertise and context. I bring strategy, creative judgment and the technical depth to carry those decisions through.
8+ years: Building brands, messaging, and websites.
40+ brands: Personal & expert-led brands shaped across strategy, identity & digital.
€2.8M+: Tracked revenue from client launches and relaunches I supported.
Stepping into your brand’s next evolutionary identity.
We match, if ...
Your offers work, but the brand around them no longer matches their level.
You want strategic challenge, not just blind execution.
You’re ready to make decisions and move the work forward.
Not yet a match, if ...
You’re still figuring out what you actually want to sell.
You only want a visual refresh without making the message underneath more precise.
You’re looking for pure execution rather than an outside perspective that may challenge the original plan.
Scope
Positioning & messaging, visual identity, strategy & copy, website design & build – tailored to what your business needs.
Investment
Brand & Website Rebirth start at €15,000 net – depending on the size of your website, funnel system etc.
Timeline
Most projects take around three months. More complex websites, multiple offers or funnels can extend the timeline.
Your part
Bring your expertise, context and honest feedback. No questionaire marathons. We work through online conversations and compact feedback loops.
Let’s talk!
Book your Brand & Website Rebirth Call
The Brand Rebirth Call is for established businesses already planning a meaningful brand or website evolution and looking for the right person to lead it.
30 minutes.
Your next chapter.
A focused conversation about your project, timing and whether we’re the right fit to work together. There’s no obligation to move forward afterwards.
See you on the other side.
Before we begin
A few things you might be wondering.
About the work, the process, and what comes next.
01
Do I need a full rebrand or can we evolve what’s already there?
Not every project starts from scratch. Sometimes the right move is a deeper rebuild. Sometimes it’s a precise evolution of what already exists. That’s exactly what we figure out first.
If parts of your current brand still hold up, we keep and strengthen them. If something no longer reflects the level of your work, we change it. The goal isn’t reinvention for the sake of it. The goal is a brand and website that finally feel coherent again.
02
What exactly is included in a Brand & Website Rebirth?
Each project is shaped around what your business actually needs, but most Brand & Website Rebirths include:
- positioning refinement
- messaging
- visual identity
- website strategy and copy
- website design and build
Depending on the project, this can also extend to brand guidelines, Canva setup, supporting assets or additional brand touchpoints.
03
How involved do I need to be?
You don’t need to arrive with everything perfectly figured out. But you do need to be available for the real work.
That means honest conversations, clear feedback and a willingness to make decisions.
You bring the depth of your business. I bring structure, strategy, creative direction and execution. No questionnaire marathons. We work through focused conversations and clear feedback loops.
04
Do you write the copy and build the website too?
Yes. That’s a core part of the work. I don’t just hand over a strategy document or visual direction and leave the rest to others. The messaging, website copy, design and build are developed together, so the final result doesn’t lose clarity somewhere between idea and execution.
05
What happens after launch?
Launch is the handover of a working system, not the end of the road.
Depending on your setup, you’ll receive things like your brand guide, organized files, Canva setup, reusable templates or structured documentation that helps you and your team use the brand consistently.
And if you need support with future pages, launches or additional brand touchpoints, we can absolutely keep working together.
06
How long does a Brand & Website Rebirth take?
Most projects take around three months. More complex websites, multiple offers or funnel systems can extend the timeline.
We map out the scope and timing together before we begin, so you know what to expect and when your input is needed.
I only work with a select few Brand Rebirth clients at a time, so your project gets my full strategic and creative attention.
07
What is the investment for a Brand & Website Rebirth?
Brand & Website Rebirth projects start at €15,000 net.
The final investment depends on what your business needs — including the size and complexity of your website, your offers, any funnel systems and additional brand touchpoints.
We use the Brand Rebirth Call to explore the right scope. You’ll receive a clear proposal before deciding whether to move forward.
08
How do we get started?
We start with a Brand Rebirth Call. It’s a focused conversation to look at where your brand stands now, what feels off, what has evolved and whether this is the right next move.
If it feels like a strong fit on both sides, I’ll map out the right scope and next steps for your project.
If your brand and website are already on your priority list ...
… and you’re looking for the right person to lead the process
Let’s talk!
The Brand Rebirth Call is a focused conversation about your business, the scope of the project and whether we are the right fit. I work with a select few Brand Rebirth clients at a time for full strategic & creative attention.
Book the Brand Rebirth Call